Frequently Asked Questions Part XI

Links to FAQ X, IX, VIII, VII, VI, V, IV, III, II, I


Who is Gary Johnson?
Libertarian candidate for president, polling it at around 10 percent. Check him out if you want another option. Link

Wouldn’t supporting him be a wasted vote?  
If his support reaches 15 percent, he’ll be invited to the National Debates.  He’ll win the election if he wins the debates.

Why hasn’t there been a second Alive Juice Bar Hate Mail Contest?
We want to host a second one but craigslist no longer allows for html links on their ad pages. Those links are crucial to the marketing success of the contest.  Link to first contest

What’s the point of the Hate Mail Contest? 
Marketing tool to attract relevant customers.

How many submissions did you get? 
A dozen or so.  Customers voted for finalists.  Employees selected winner.


What’s in the Redneck Meal?
Today it’s redneck pulled pork w/brown rice and beans, kale, onion, and sweet peppers.

That doesn’t sound very rednecky, does it?
So what do Black people eat then?

Do you put monkey jizz in your drinks?
No, that’s a rumor started by pedophile Phil.  In any case, we don’t know where to get any.

Are you really going to serve crickets?
Yes, we’ll start with cricket cookies.  Next culinary frontier will be insects as protein.  Much more environmentally friendly than beef.

I hear there’s going to be a kid’s menu.  What’s up with that?
We’re working with an 11 year old on it.  She wants a G version of the menu so we obliged. It’s a way to make Alive Juice Bar more family friendly without sacrificing its edginess.

Any items on Kid’s menu not found on Adult version?
Maybe, we’ll see.  For now, we’re working on drink names that are meaningful to pre-teens.

Is it true Alive Juice Bar robust salads, chips, brownies, and chicken meals are sold at Wired Chicks Espresso?  
Yes, they’re located on Bothell-Everett Highway, next to Lake Forest Park Town Center.  Look for the Chevron station.


J Crispy says that he tried to pay off his tab but you wouldn’t let him.  What’s up with that?
He did, a year after we named a drink after him.  But owner already paid off his tab.  Meaning, we purchased the rights to use his name.

Wait, J Crispy is a real person?
Yes.  Check him out here: J Crispy

Does he really still come in?
Yes.  We give him good service too.  He’s a good kid, we like him.  He’s grown up a lot.

So why is a drink still named after him? 
Because customers enjoy saying “J Crispy Dickhead.”  It’s the best way to get customers to try a cactus smoothie.

Is the porn novel about woman trying to get guy to tattoo her name on his penis and then dumping him done yet?  

No. Didn’t like first draft — too pretentious, too serious, tried too hard to be deep — so started over.  It’s more lighthearted and silly now.  New voice.  In beginning stages.

Can I read it?
Yes, and comments welcome.

Where’s the link?
Ask in person.

Who is Roxanne G?
She used to handle customer relations.  Now she’s undercover. Great gal, tell her that if you see her.


How to Get Kids To Eat Their Veggies and To Love Their Parents

Let’s back up so we can get to the source of the problem.  How do you get someone to fall in love with you?  Pick:

a) Be really really nice to that person.
b) Hire a witch, cast a love spell.
c) Get that person to do things for you.

Option A doesn’t work, it gets you either ignored or used because nice is cheap, it’s ineffective, it’s too easy to pull off, there’s too much of it around.

Option B comes with a lot of side-effects and it can get weird when the spell hits the wrong target so better not.

Option C works, not because “relationship experts” say so, but because it’s the option that requires the most work.  Life isn’t supposed to be easy.

Why Kids Don’t Love Their Parents
People assume their kids love them because they think it’s a law of nature for kids to love their parents.  Not so, according to the Story of Oedipus, that motherfucker murdered his dad and then fucked his mom.  This story endures in public consciousness because it reminds us of the uncomfortable truths we’d prefer to not think about, or to only consider academically. Deep down, and in spite of incessant bromides about self-love as the solution, we know we’re no longer in the Garden of Eden and we’re unsure of what to do about it.

What makes the Story of Oedipus so unsettling and compelling is that while every character in the story knew what was supposed to go down, nobody knew what was happening.  That’s the most terrifying kind of horror. If it had just been a story about some kid throwing a shit fit for getting grounded and killing dad and raping mom in the process, we’d treat it as a sad and tragic spectacle and assume the kid became a sociopath because he was molested by his football coach and his mom was a drunk who called him a “stupid, useless, cunt” one too many times.

Instead, it’s a story about funked up shit happening to good people who try their best as parents.  Oedipus was born to good parents who had to make a difficult decision — abort their only child to save the kingdom and themselves. So they left him for dead in the middle of nowhere.  Oedipus, luckily (or unluckily), was found and saved by someone and then adopted by good parents — king and queen from another kingdom. And he tried to be a good son — when a prophet told him that he’d kill his dad and fuck his mom, he exiled himself, not realizing that he would soon unknowingly encounter his birth dad.

Only encounter with birth dad, they squabble and Oedipus beats the shit out of him, killing him. First prophesy fulfilled and nobody realizes it. Which invites us to ask unsettling questions about ourselves: would I love my parents/children if they weren’t my parents/children? Would I hate them and want to kill them, as Oedipus did? Would my kid love me if she didn’t need me to survive?

How many of us are Oedipus?  How many of us don’t want to kill dad and rape mom, but do so anyway, without realizing it?

How to Teach Kids to Love Their Parents

The Story of Oedipus reminds us that we live in a cruel and lonely world and nothing should be taken for granted. We can’t assume there’s an unbreakable and spiritual love-bond between a parent and a child.  And whatever bond there is is sociological and ephemeral, love requires a lot of work and perseverance.  Check out the confessions section of Scary Mommy if you don’t believe me.

If love is an action and not a feeling, then like most actions, it has to be taught and practiced, it doesn’t just happen. Teaching a kid to love a parent requires the same effort as making friends or getting someone to fall in love with you, it’s the same dynamic.  To make friends, you have to figure out a way to get that person to do something for you so they become emotionally invested in you. Benjamin Franklin, from his autobiography, on how to make friends:

He that has once done you a kindness will be more ready to do you another, than he whom you yourself have obliged.[

Make the person do something for you. Make them invest in you.  Below is an example of how Franklin turned an enemy into a friend:

Having heard that he had in his library a certain very scarce and curious book, I wrote a note to him, expressing my desire of perusing that book, and requesting he would do me the favour of lending it to me for a few days. He sent it immediately, and I return’d it in about a week with another note, expressing strongly my sense of the favour. When we next met in the House, he spoke to me (which he had never done before), and with great civility; and he ever after manifested a readiness to serve me on all occasions, so that we became great friends, and our friendship continued to his death.

Take something away from someone if you want to make an enemy.  Give something away for free too often if you want to be used and disrepected. Have someone give you something if you want a friend.  Same dynamic when seeking romantic love,  according to random “romantic relationship expert”:

In fact, when people see you doing stuff for them for free, unsolicited, or uncompensated, their thought is never, “Wow, what a great guy! I should repay him in spades!” but rather, “Oh, that’s nice – it’s nice having nice people around like this who give me stuff. Thanks, nice person!”

Yeah yeah, I know your friend paid you back with food and drink when you helped her move.  That’s why you’re friends. You wouldn’t be friends anymore if she hadn’t reciprocated, right? Because it’d be disrespectful to not reciprocate.  Yet there are parents who keep giving and giving and giving to their kids while getting little or nothing in return; or the nice guy who keeps paying for dates and buying gifts but can’t get a commitment or even a make out session from his crush. Parents will then blame technology and culture for producing entitled, disrespectful and narcissistic kids; the nice guy will blame women for preferring assholes.  Both of which are lame excuses that prevents them from blaming the source of the problem: themselves.

Nice people are liked, but not respected, we learn from history and classical literature and political philosophy.  “Now that’s fucked up,” some of you are thinking, “I won’t play that game.” Fine, but don’t play martyr when disrespected because it’s a lot easier to play Santa than to empower someone to become who she wants to be.  Kobe Bryant, one of the most disliked AND respected NBA players of all-time on what he wished he had done with his money when he made his first millions early in his career:

You will come to understand that you were taking care of them because it made YOU feel good; it made YOU happy to see them smiling and without a care in the world…While you were feeling satisfied with yourself, you were slowly eating away at their own dreams and ambitions. You were adding material things to their lives, but subtracting the most precious gifts of all: independence and growth.

“While you were feeling satisfied with yourself,” because Kobe’s been there, he’s done that. He knows a handout is the quintessential narcissistic douche bag act that’s neither effective nor an act of love precisely because it’s the easy thing to do to gain short-term pleasure at the expense of another person’s dignity and long-term happiness.  Kobe on how he wished he had treated people when he earned his first millions:

When your [NBA] dream comes true…you need to figure out a way to invest in the future of your family and friends. “I said INVEST. I did not say GIVE.

Invest means not giving girlfriend the weekend getaway she wants until she passes a section of the CPA exam she’s been studying for; no blowjobs until husband sets personal sales record for the month; no squeeky toy for dog until she learns a new obstacle course; no catnip until the cat catches that mouse.  This is how people and animals learn to perform at high levels. And that’s why it’s so hard to do so, why it’s easier to give than to invest: investing requires self-denial, patience, respect, and the ability to enter another’s spirit. Giving merely fulfills immediate needs, it’s like giving heroin to someone who is in pain, or candy to a kid so he stops crying.  Kobe on the effectiveness of investing rather than giving:

As time goes on, you will see them grow independently and have their own ambitions and their own lives, and your relationship with all of them will be much better as a result.

So how do we *teach* a kid to love his parents?  To begin with, teach the kid to become *emotionally invested* in the parents.  And it starts early, by drilling habits. Meaning, parents don’t tie a kid’s shoes, kid ties parents’s shoes and shines them.  Parents don’t spend money to entertain kid, kid entertains parents by memorizing and reciting parents’s favorite poems and performing their favorite songs. Parents don’t pay for kid’s pedicure and massage session just because, kid massages her parents feet every day after school to earn that right once a quarter. Parents don’t cook and clean for kid, kid cooks and clean for parent and if the food sucks, send it back, have kid redo it because that’s how it is in the real world.  Parents don’t take kid out to dinner to celebrate first job; kid takes parents out to dinner when he gets his first paycheck to thank them for the opportunity to have a job and for driving him to and from. Parents don’t pay for kid’s grand tour after college graduation, kid saves and saves and saves to send parents on all-expense paid vacation to thank them. Parents don’t buy their kids their first house,  kid buys parent a vacation home before buying their first. That’s how to teach a kid to not send parent to a decrepit rat-infested nursing home when parent turns geriatric.  That’s how to teach a kid that love is an act, not a narcissistic and impressionistic feeling.

“But they won’t do any of the above,” some parents are thinking. Then reject them, just as you should reject an abusive spouse or a friend who stabs you in the back.  Because when a kid takes and takes and takes and never gives only asks for more, that’s abuse, they’re learning how to be abusive and they’re going to be abusers as adults. Why put up with it? Why feed it?  Only people who suffer from Battered Spouse Syndrome put up with that kind of shit.


She knows, because she forgave him after she caught him fucking her sister.


She gives all her money to her daughter. Her daughter routinely calls her a “cunt” and tells her to “shut the fuck up” when asked to do the dishes.

How to Get Kid Who Doesn’t Want to Eat Veggies to Eat Them

Answer is the same as how to get a kid to love parents.  Back to the question asked in the beginning:

How do you get someone to fall in love with you?  (Or, how do you get your kid to love you)? Correct answer in bold:

a) Be really really nice to that person.
b) Hire a witch, cast a love spell.
c) Get that person to do things for you

Which is easier said than done.  It takes a lot of work to get a kid to be emotionally invested in parents’s well being by teaching and training her to take care of her parents the moment she can walk on her own. If she doesn’t get in the habit of doing things for her parents early in her life, she won’t do it when parents are late in their lives. Amy Chua (aka Tiger Cunt to some) knows that so she trains her daughters — even at ages 20 and 23 — to be her bitches.  Here’s a contract she wrote and had them sign when she sensed her daughters were going to take advantage of her generosity:

WHEREAS Amy Chua and Jed Rubenfeld are the owners of Apt. [XXX] at [XXX], and their children are not;

WHEREAS Children owe their parents everything, even in the West, where many have conflicted feelings about this;


In exchange for Amy and Jed allowing them to stay in their NYC apartment from June 1, 2016 to August 1, 2016, Sophia Chua-Rubenfeld and Louisa Chua-Rubenfeld agree to the following irrevocable duties and conditions:

1. To occupy only the junior bedroom.

2. To greet Jed Rubenfeld & Amy Chua with spontaneous joy and gratitude whenever they visit.

3. To make their (joint) bed every day, and not to fight about who does it.

4. To never, ever use the phrase, “Relax—it’s not a big deal.”

5. To always leave all internal doors in the apartment wide open whenever Jed, Amy or any company whatsoever (including relatives) are in the apartment, with an immaculately made bed in full view and no clothing or other junk on the floor of the bedroom in sight.

6. Whenever any guests visit, to come out of the bedroom immediately in a respectable state, greet the guests with enthusiasm, and sit and converse with the guests in the living room for at least 15 minutes.

7. To always be kind to our trusty Samoyeds Coco and Pushkin, who Sophia and Louisa hereby agree have greater rights to the apartment than Sophia and Louisa do, and to walk them to the dog park at least once a day when they visit, within 30 minutes of being asked to do so by Amy.

8. To fill the refrigerator with fresh OJ from Fairway for Jed on days when he is in town.

9. To keep the pillows in the living room in the right place and PLUMPED and to clean the glass table with Windex whenever it is used.

ADDITIONALLY, Sophia and Louisa agree that the above duties and conditions will not be excused even in the event of illness, hangovers, migraines, work crises or mental breakdowns (whether their own or their friends’).

Sophia and Louisa agree that if they violate any one of these conditions, Amy and Jed will have the right to get the Superintendent or a doorman to restrain them from entering the apartment; and to change the locks.

All of which are reasonable requests since they’re getting free rent in one of the most expensive real estate markets in the world. Tiger Cunt on above contract:

The fact is, we’re never off the hook as parents. Even when your kids are in their 20s, it’s still a constant balancing act. Are we asking too much of them or too little? Are we being strong and holding them to a high standard, or just being too critical? Are we teaching them by example how to live a happy, meaningful, giving life?

More importantly, she’s teaching them how to reciprocate and to not take advantage of other people’s kindness.  She’s teaching them how to be gracious. She’s teaching them how to love. She doesn’t hope for reciprocity and respect, she demands it.

From UK Guardian:

Food researchers at Ohio State University and Cornell University in New York found that children are five times more likely to eat salad when they have grown it themselves.

Children who are *emotionally invested* in the food in front of them are more likely to eat it. They don’t necessarily have to grow it — they can prep or serve it, for instance — they just have to be involved in the work of making a meal happen to become emotionally invested.


Her smile isn’t fake, she wasn’t forced to smile.  She grows and eats her veggies.


Third graders in Japan serving food to classmates. Even though they’re not smiling, they’re still happy.  Or maybe they’re not happy about having to drink milk because they’re lactose intolerant, as are most Asians.  Either way, they’re going to eat their veggies.  Unless the Washington Post reporter is lying.  If he is, he’s a dickhead.

How to Get Kids Involved in Making Their Own Meals

But some kids don’t want to be involved in making their own meals. Which brings us back to the source of the problem: kids who’ve never been trained to love their parents (don’t misread that, read it carefully). That’s where it begins.  A lot of people think that pain-in-the-ass kids are the way they are because their parents haven’t loved them enough, haven’t done enough for them.  No, look around, look especially at the middle-class pain-in-the-ass kids, they’re the way they are not because they grew up poor or their parents have neglected them, but because they’ve never had to do anything for their parents.  They never had to earn their parents’s love.  They never learned to love.

A child who doesn’t know how to love another isn’t going to be able to learn how to love eating veggies.  Such a child is accustomed to receiving love (pleasure) from his parents without having to work for it.  So why would he want to work at improving his palate when he’s been trained to receive pleasure immediately and often, without pain and effort? Getting such a child to eat vegetables is the least of our worries. There’s going to be meth addiction.

Love isn’t the solution, it should be the end result.  By making love the solution, it becomes the problem. Children don’t need more love, they need to learn how to love. Only when they learn to love will they be ready to experience how good a succulent bite of sausage can be when preceded with a crisp bite of lightly sauteed zucchini; and appreciate the effort put into loving them from those who love them the most.












Why We Don’t Carry Wheatgrass (and Other Snake Oils)

Discussion about why we don’t name any ingredient a “super” anything and really offensive material about Oprah and White people farther down. First, let’s get this wheatgrass debate settled.

We don’t carry wheatgrass, despite demand for it.  Here’s why:

From random uncredentialed guy writing on Skeptico blog: Wheatgrass is for Cows
Summary: Wheatgrass is for cows, not humans, as humans are unable to digest it as cows do.

But why should we trust some random guy on random blogsite?

From Webmd: Wheatgrass Claims
ummary: Review of independent peer reviewed studies of wheatgrass show that there’s little or no evidence of its purported health benefits to those who drink it.

But that’s just another website, the article isn’t peer reviewed,  and we don’t know if author left out studies in his review.  So let’s go with a renown Naturopath who is also an MD.

From Dr. Andrew Weil, MD (from Harvard),  undergrad in Botany (from Harvard); founder of Arizona Center for Integrative Medicine. Currently Clinical Professor of Medicine, a Professor of Public Health, and the Lovell-Jones Professor of Integrative Rheumatology at University of Arizona School of Medicine: Wheatgrass Does Not Deliver
Summary: Wheatgrass is bullshit.  Key quotes:

On benefits of chlorophyll: chlorophyll, the green pigment that gives plants their color, has no nutritional role in the human body, a fact that hasn’t stopped promoters from making extravagant claims for it. Secondly, there’s no evidence to suggest that wheatgrass or chlorophyll are substitutes for 2.2 pounds of vegetables. If you search the medical literature for “wheatgrass,” you find very few entries and none at all suggesting that it has any health benefits for humans.

On cost-effectiveness of wheatgrass versus fruit and veggies: Wheatgrass may provide some vitamins and minerals but not nearly as many as you would get from some common foods that taste much better. For example, according to one calculation, you would get 860 mg of protein from seven 3.5 gm wheatgrass tablets while a half cup of cooked broccoli would give you 2,300 mg. Wheatgrass tablets would give you 1,668 IU of beta carotene, compared to 20,253 IU in a single raw carrot. I could go on, but I think you get the picture. Nutritionally speaking, wheatgrass simply doesn’t deliver on the promoters’ promises. I certainly wouldn’t recommend substituting it for any of the fresh vegetables and fruits in your diet. Spend your money on good, organically produced food, not on wheatgrass or other sprouts or grasses marketed as “super-foods.”

From American Cancer Society, which has provided funding to 47 Nobel Lauretes: Review of Wheatgrass
ummary: No evidence AND beware of supplements general, as actual amount of ingredient consumer wants varies. Person who made wheatgrass a health fad was a quack and batshit crazy.

The wheatgrass diet was developed by Boston resident Ann Wigmore, who immigrated to the United States from Lithuania. Wigmore believed strongly in the healing power of nature. Wigmore’s notion that fresh wheatgrass had value came from her interpretation of the Bible and observations that dogs and cats eat grass when they feel ill. Wigmore claimed that the wheatgrass diet could cure disease.

In 1982, the Massachusetts Attorney General sued Wigmore for claiming that her program could reduce or eliminate the need for insulin in diabetics. She later retracted her claims. In 1988, the Massachusetts Attorney General sued Wigmore again, this time for claiming that an “energy enzyme soup” she invented could cure AIDS. Wigmore was ordered to stop representing herself as a physician or person licensed to treat disease. Although Wigmore died in 1993, her Creative Health Institute is still active. Wheatgrass is readily available, and her diet is still in use.

So what is it about human nature that allows so many people — the highly intelligent included, even Steve Jobs gets duped — to buy snake-oils like wheatgrass, to believe in bullshit?

Human Nature
If there’s anything to be learned from Cultural Anthropology (and there’s not much), it’s that as social structure evolves — feudalism to capitalism, for instance — social codes and archetypes from one era reappear in another in a different form. Example: Aunt Jemima, year 1900.  She’s loved by white people because she takes good care of them.  Mammy, the house nigger archetype, as Black historians put it. Oprah Winfrey, year 2000.  Same shit, different form.  Look at her audience — mostly middle-class white women. Oprah is their Mammy, telling them which books to read, which diets to follow, which causes to get worked up about. Only difference is that Oprah makes coin because she lives in a more advanced (or different) stage of capitalism than did those who represented Aunt J in minstrel shows a century ago.

Not saying those who don’t like rap (code) necessarily hate Black people.  Not saying those with Free Tibet stickers (code) dislike Chinese people or Asians in general.  Just saying it’s human nature to classify and differentiate, to codify and regulate identities. Telling people it’s socially unacceptable to call a Chinaman (archetype) a Chinaman (code) doesn’t mean people will stop thinking of or treat the Chinaman as a Chinaman, or a Wetback a Wetback, a Dago Wop a Dago Wop.  They’ll just find a more socially acceptable way to express difference.

The codes and archetypes evolve to reflect the aims and needs of the political economy. Slavery (code) in the US didn’t end because enough people *finally* recognized such bondage as immoral. You really think white abolitionists (archetype) gave a shit about “Negroes” anymore than they cared about the “free” Irish immigrants who lived a mile away from them in conditions, according to a University of Chicago economist, even worse than those of Southern slaves? Slavery ended because enough people figured out that it doesn’t work well with industrial capitalism. Slavery became immoral because it was becoming inefficient — less productive than wage labor — and not because the temptation to exploit other people in such a way had waned. Just because material life has gotten better and society more civil doesn’t mean human nature has changed. People are still scared and vain and will seek short-cuts to the Kingdom of Heaven by trying to create Heaven on Earth.  People will forever do some fucked up shit to each other, with most justifying, rationalizing as good and just what they’ve done, from carpet bombing a village to interrogation by torture to massacre. Instead of burning the witch at the stake, now we post compromising photos of that bitch on Instagram.

History and Human Nature
Why is it we can laugh at or be horrified by instances of human depravity and degeneracy throughout history, yet not recognize our own sins and follies? We can laugh at Ponce DeLeon for being a dumbass for searching for the Fountain of Youth (AND believe in this story which likely isn’t true), yet we fall for wheatgrass, spirulina, weight-loss pills, cock enlargement pumps, reverse-aging creams, those metal bracelets that do whatever it is they’re supposed to do, and ionized water?

Medical doctors and scientists would probably blame low scientific literacy as the source of the problem.  Sure sure, most Americans don’t understand the scientific method or how clinical trials work or the difference between correlation and causation or how problematic observational studies are and what can be concluded from a mice study or what “double blind peer review” means.  But I don’t think a person needs to be familiar with any of the above to detect bullshit. We have built-in bullshit detectors.  We just don’t use them.

So why don’t we use our bullshit detectors? What makes it so tempting to hear only what we want to hear, to see only what we want to see in ourselves and others?  When do we become susceptible to believing fantastic promises that appeal to our vanities?

Part of it is how history is often taught, how we understand it.  “Those who cannot remember the past are doomed to repeat it.” Thanks for the reminder, George, but forgetting the past isn’t the reason why history repeats itself. History repeats itself especially when it’s NOT forgotten. Guy sentenced to life in jail for vehicular homicide didn’t forget his three DUIs, he was just being human, a dumbass creature of habit.  And I’m not claiming “progress” hasn’t been made, I’ll take my toilet over whatever Jesus used. I’m saying that thinking of the trajectory of history as “moral progress”  — qualified by “if we study history” — makes us blind to ourselves, our Original Sin. Unable to see ourselves in Pol Pot, Hitler, Henry V, Catherine the Great, Stalin, Caligula, Judas Iscariot, we become arrogant, vain, self-righteous and self-satisfied.  “I would never have owned slaves,” the American Apparel clad college girl tells herself as she reads Howard Zinn’s People’s History. “I would’ve released them, then teach them how to read, to start a glorious revolution.” Twenty years later she’s living in a nearly Black-less neighborhood, and the closest she’s ever come to helping anyone Black has been her purchase of tunes from Aaliyah and a Richard Sherman jersey. How’s that for ironic living?

Superfood as Colonial Narrative
Is there an Anthropologist in the house?  We’re going to need one soon.

(Artistic license taken) “Acai berries for super duper healthy living AND to empower the peasants, save them from greedy capitalists!”  In May 2009, Bloomberg reported that the expanding popularity of açaí in the United States was “depriving Brazilian jungle dwellers of a protein-rich nutrient they’ve relied on for generations.” From Reality Check: “False claims include reversal of diabetes and other chronic illnesses, as well as expanding size of the penis and increasing men’s sexual virility.” Oops, we fucked up.

“Quinoa for super duper healthy living AND to empower the peasants, save them from greedy capitalists!”  From UK Guardian: “Ethical consumers should be aware poor Bolivians can no longer afford their staple grain, due to western demand raising prices.” Oops, we fucked up.

(From Runa website, word for word) Runa is a social enterprise supporting indigenous farmers and reforestation in the Amazon. Runa brews beverages from guayusa, a super-leaf from the Amazon …”  We should know how this “social enterprise” (social fucking enterprise! these fuckers aren’t even subtle about it anymore) is going to end.  But we get duped by the same message over and over again: Fountain of Youth! Bigger Penis! Save the Peasants from Greedy Capitalists! We fall for the same pick up line because it makes us feel good, and because deep down, we don’t give a shit about those jungle dwelling brown motherfuckers, which is why we can conveniently forget — no, ignore — what happened to them last time we tried to help them. We just like to believe we care about them, and that their big big smiles are for real when they take photos with us. It’s as if colonialism never ended. Instead of guns, now the imperialists use superfoods to fuck things up in their own fucked up way.  The colonial narrative, that trifecta of: glory and riches, more pussy, and White burden, continues on in American grocery stores and on dining tables.

Here’s where an Anthropologist may be of help. Instead of studying impact of superfood agriculture on environment and culture, instead of studying the Other, let’s study White people.  By White people, I don’t mean genotype or White individuals.  I mean White people as trope, as inheritors of a colonial legacy. As consumers of *all races* unwilling to recognize the colonial past in their post-colonial present. Let’s get to the source of the problem.

History and Human Nature Part II: Self Interest vs. Vanity

Most schools and media teach history as the story about good people as victims of bad people and that we have moral obligation to help the victims of present and past and punish the bad. Put simply, propaganda. The Aliens watching us from Alpha Centauri don’t see good versus evil, they only see people doing fucked up shit to each other, just as we see animals in the wild do fucked up shit to each other but don’t assign moral value to their actions.  That’s precisely the kind of story Thucydides wrote about in History of the Peloponnesian Wars. It’s a seminal historical text because it’s the first to be so cold, detached, impartial; because it isn’t a story about good and evil, it’s about *human nature* and how we can best protect ourselves from other people. It’s a story about how there are NEITHER victims NOR volunteers.  There are only competing self-interests that sometimes come in conflict with another.

Santayana’s “remember the past so you don’t make the same mistakes,” is an alluring way to read history because it appeals to our vanity. “Those bad bad people are them, and I’m me, who would never do that, I’m better than that” we’re led to think.  Really?  The only reason why the 19 year old girl who worships Ayn Rand (a Fuck You conservative) can declare herself a Communist (combo = psychobitch, guaranteed) without a hint of irony is because she doesn’t have the power to round people up and work them to death at a labor camp. And she’s too chickenshit to do anything more than tell her Facebook friends that that bitch is not her mom. Send her back in time — give her power, make her Catherine the Great — then we’ll see who she really is. There will be blood everywhere.

If Santayana’s version of history takes down the proverbial mirror we need to recognize ourselves in our readings of the past, reading history as the codification of identity and the study of human nature nails it back up for us to see who we really are.  With history as the study of human nature on repeat, every cheat, murderer, dumbass, fool, coward, and psychopath we read about becomes a story about our present condition, a reflection of who we are. It helps us recognize our own follies, our venality and arrogance, our total depravity. It may help us to smell present-day bullshit like this:

Ignored Since the 1950s – Is Spirulina Now a ‘Miracle’ High-Protein Super Food?

Imagine a plant that can nourish your body by providing most of the protein you need to live, help prevent the annoying sniffling and sneezing of allergies, reinforce your immune system, help you control high blood pressure and cholesterol, and help protect you from cancer. Does such a “super food” exist?

Yes. It’s called spirulina.

Which isn’t much different from bullshit from the past, like this:


The ingredients may change, but human nature remains.

The Vanity of Vanities
According to Socrates, there are two types of people: dumbasses who know they’re dumbasses, and dumbasses who don’t.  The former ask more questions and make fewer assumptions because of their insecure knowledge. The latter ask few questions and rely on belief, bullshit, and bromides to sustain their vain sense of self. The former go with what sounds right.  The latter with what sounds good.

Vanity is self-interest turned on its side, that desire for a sense of progress and self-esteem rather than actual improvement. Pay up and pop the pill to feel like effort and progress has been made, even though it’d cost less and be more effective to consistently eat diverse and balanced meals and to exercise daily.  Vanity and its dampening affect on our bullshit detectors, not poor science literacy, is what feeds the pseudoscience and anti-science industries. Michael Schulson, on the importance of keeping our vanity in check when thinking about the politics of science (from  Whole Foods: America’s Temple of Pseudoscience):

It’s that whenever we talk about science and society, it helps to keep two rather humbling premises in mind: very few of us are anywhere near rational. And pretty much all of us are hypocrites.

And dumbasses.


Why We Eat What We Eat

Thorstein Veblen publishes Theory of the Leisure Class: an Economic Study of Institutions in 1899. He’s trying to figure out what makes people act like douchebags by studying their consumption habits. Like why Sara buys clothes at this store; Marty drives that car; Vivian drinks obscure coffee. Pre-test:

1. Who owns a Corvette?
a) Vascular Surgeon
b) The commercial plumber
c) The tenured college professor

2. Who owns most amount of clothes?
a) White trash girl living in trailer park
b) Old money girl attending exclusive boarding school
c) Middle-class girl living in middle-class cul-de-sac

3. What does middle-class woman eat on her birthday?
a) Surf and turf
b) Sushi and tempura
c) Raw oysters and beef tongue

4. What is upper-class woman eating Friday evening?
a) Cocktail shrimp and beef tenderloin steak
b) Acai bowl with quinoa, kale chips on side
c) Grilled beef tongue and fried shrimp heads

5. Who is most likely to have read a violent pornographic novel (eg. Georges Bataille, Pauline Reage, Marquis de Sade)
a) Upper-class woman, undergrad from Wellesley and PhD in Comparative Literature
b) Middle-class home economics teacher
c) White trash woman with boyfriend who beats the shit out of her.

1. b
2. c
3. a
4. c
5. a

Surprised? Oblique explanations in main text.

Why People Act Like Poseurs and Douchebags

For our purposes here, the only thing we need to take from Theory of Leisure Class is that imitation is the driving force of American capitalist consumerism. In Feudalism, social mobility is limited by birth and the serf works for subsistence, not social mobility. Capitalism, promising unprecedented (upward and downward) social mobility, makes imitation possible, accessible, and encouraged by the logic of economic growth.  “Keeping up,” as Americans put it.  The capitalist “Leisure Class” signifies not only Old and New Money, but anyone with discretionary income, or at least anyone with a credit card.

Whom do people imitate?  Those they *perceive* as just above them.  What do people imitate? The *imagined* sensibilities and habits of those they *perceive* as just above them. Pay attention to the choice of words: “perceive” and “imagined” because people from all social classes tend to have trouble at not only figuring out what those outside their social circles are thinking and doing, but also a person’s social status. That’s why the not-quite-middle-class teen thinks the woman with a deep tan and a tit job is high society. The Old Money woman thinks the young tow truck driver is being ironic when he’s not. The woman who reads The New Yorker has no idea who Jimmie Johnson is. The guy with collection of Jimmie Johnson autographs can’t imagine an Ivy League college professor who listens to Outkast and has tickets to Venus in Furs and The Vagina Monologues, both of which the Time and Oprah magazine reading home economics teacher with tickets to The Nutcracker Suite finds dirty and offensive.  Which is why all this imitation looks more like self-parody than “faking it till you make it.”

History of American Cuisine: Colonial Era


6. What’s most likely on the menu at a two year old casual fine dining restaurant in New York City that just won its first Micheline star?
a) Lobster alfredo with chantrelle mushrooms
b) Bone marrow with jerk spiced duck hearts
c) Wagyu tenderloin served with roasted rosemary potatoes

7. Who sucked the most dick by age 18?
a) Working middle-class Tina who attended Catholic school
b) Upper-middle class Siobhan who attended exclusive boarding school
c) Working middle-class Anthony who attended public school

8. Which family is most likely to own Emily Post books on etiquette and send children to etiquette school?
a) Conservative middle-class family, mom is homemaker, dad is bank manager.
b) Old Money family, mom is art curator, dad is opera singer.
c) New Money Google millionaires, Mom and Dad are executives

9. Who sucked the most dick by age 28?
a) Working middle-class Tina who attended Catholic school
b) Upper-middle class Siobhan who attended exclusive boarding school
c) Old Money Sarah who attended public school

10. What vehicle does single Korean man who runs with his parents an established Teriyaki store drive?
a) Toyota Camry
b) Ford Mustang
c) Porsche Cayenne

6. b
7. a
8. a
9. b
10. c

Seventeenth century, White Europeans from varied backgrounds started moving to The New World. The English soon became dominant, assimilating the Dutch and the Swedes after kicking their asses, but they couldn’t reach a deal with the French (Acadians in Nova Scotia) so the English told them to fuck off, relocating some of them to Louisiana where they begin Cajun culture. Point is, American cuisine began as variant of British cuisine, and in contrast to the French, who adopted Native American hunting and cooking methods and incorporated indigeneous ingredients into their diet, the Americans used Old World Methods to prepare New World ingredients and tried to grow Old World ingredients in New World climate, with mixed results.  Where reliable trade with British Empire was established, Old World ingredients were imported, making American (New England especially) cuisine intentionally British.

There were lots of regional variations that cut across socio-economic lines — American cuisine has never been monolithic —  with, for instance, upland Southern Rednecks eating possums and squirrels with cabbage and potatoes, and African and Caribbean ingredients and cooking methods influencing the pork based lowland Southern diet.  Pennsylvania Germans brought sausages, sauerkraut, and beer from the Old World. But colonial British mercantilist policies that limited American trade to within the Empire ensured that British traditions would dominate until the Brits began taxing alcohol starting with the Molasses Act of 1733 and the Sugar Act of 1760, and then luxury goods with the Quartering Act of 1763 and tea with the Tea Act of 1773.

The Brits soon learned that when you fuck with people’s alcohol and caffeine supply, there’s going to be a revolution. Americans began boycotting British goods and finally went native out of frustration with British laws. Whiskey had been looked down on by American high society types, who preferred Old World British goods and habits. Now Northern whiskey, made of rye (non-native European ingredient), was becoming fashionable, and Southern whiskey was considered patriotic due to its use of corn, an indigenous ingredient. Rum was out, as it was seen as a symbol of British power.

Another significant change was the shift from tea to coffee.  John Adams wrote to his wife in 1773: “Tea must be universally renounced and I must be weaned, and the sooner the better.” When word got out that a group of housewives in Massachusetts united to serve — as a fuck you to the Brits — only coffee, many were inspired to do the same.

It’s been said that you can tell a lot about a person by what he or she eats.  We can probably tell a lot about a nation by what its people eat.  Shifts in eating habits aren’t accidents and they’re an index of what’s to come politically. You can smell a revolution that’s waiting to happen.

Independence – Immigration Act of 1924

Independence achieved, Americans stopped shitting on French cuisine, which they had disdained during the seemingly never ending conflict between the British and the French. Before the War, cookbook writer Hannah Glasse, wrote in Art of Cookery: “the blind folly of this age that would rather be imposed on by a French booby, than give encouragement to a good English cook!” On French recipes: “an odd jumble of trash.” Those insults disappeared in the first *American* post-war edition of her cookbook, probably because the French had helped with American war effort. The French-American alliance also led to French chefs migrating to the States during the French Revolution, which would’ve been unthinkable during British rule.

Free from the constraints of British mercantilism, American cooks gained wider access to foreign goods.  As an expanding industrializing nation requiring more White people (1790 Act limited citizenship to White people) to populate conquered lands and to work in expanding factories, the US began to accept more and a wider range of White immigrants — now including many from Eastern and Southern Europe — who further diversified American culinary habits. By 1924, Americans are eating all kinds of peasant-redneck-soul food — pig’s ears, raw oysters, raw beef, possums, ram testicles, squirrels, chicken gizzards, cow brains, pig’s feet, and blood pudding.

I use year 1924 as a bookend because it marks the end of liberal immigration policies and the beginning of the modern kitchen.  Growing concern about the “Whiteness” of some European immigrants — Italians, Slavs, and Eastern European Jews — the Immigration Act of 1924 limited the annual number of immigrants who could be admitted from any country to 2% of the number of people from that country who were already living in the US. It was a way to ensure that the US remain a White, Anglo-Saxon, Protestant (WASP) nation, not overrun by Irish and Italian Catholics, Jews, Slavs, and other undesirable not-quite-White European “races.”  And by severing the flow of people and cultural habits from undesirable parts of Europe to ethnic US neighborhoods, the not-quite-White people of the US would finally lose their immigrant heritage and assimilate to become fully White and American.

And it was around 1924 that modern refrigeration was becoming common in middle-class America, which led to the rise to mass produced industrialized foods such as frozen meals.  Refrigeration in rail cars meant farms no longer had to be located near population centers and more land could be farmed, resulting in lower prices of prestige items such as beef.

The Federal government and academia were also getting involved in what Americans ate.  Nutritionists and home economics professors introduced a scientific approach to nutrition and eating. They began telling Americans which meals and cooking methods are safe and proper.

Modern American Cuisine

Why did some American ethnic and regional foods become popular nationally, while others remained marginalized or disappeared?

Test break!

11. Who sucked the most dick by age 45?
a) Working middle-class Tina who attended Catholic school
b) Upper-middle class Siobhan who attended exclusive boarding school
c) Old Money Sarah who attended public school

12. It’s 1973, in some middle to upper middle class suburb. What do the Johnson’s have in their kitchen?
a) A dead body, cut up, probably neighbor’s daughter
b) White Wonder bread, margarine, and Tang.
c) Pickled beets, sauerkraut, and offals.

13. Where has Old Money Sarah never eaten?
a) McDonald’s
b) Harold’s Chicken Shack
c) Red Lobster

14. Who lost a toe while on vacation?
a) Upper middle-class Ginger
b) Lower-middle class Tiffany
c) Upper-class Wes

15. Who spends the most on nails and tan?
a) Old Money Sarah
b) Upper middle-class Jimmy
c) Lower-middle class Tiffany

11. a
12. b
13. c
14. c
15. c

By 1965, the year immigration was liberalized, the US had finally developed a national cuisine and palate. Coca Cola, orange juice, hamburgers, fortune cookies, peanut butter, apple pie, fried chicken, hot dog, steak, pizza, french fries, spaghetti…these are some regional foods that went national (a few, like Coca Cola, went international).  Why not mutton, smoked salmon, collard greens, pig trotters, fried gizzards, baklava, gyros, Philly Cheesesteaks, and knishes?

Some food became less had because eating them was a sign of low status.  Offals (organs) and possum, for instance.  Perhaps fried chicken made the cut because it was special occasion food for the poor, and fried gizzards didn’t because that’s what the poor ate everyday.  Those who grew up poor traded liver, horse meat, and beef intestines for ground beef when they finally could.

Some food became more popular because they represented modernity and science. The middle-class household in 1970 drank space-age Tang to be modern, used margarine instead of butter to be health conscious, and ate canned soup to be family-on-the-move efficient. Now Tang is one step above kool-aid, margarine is for out-of-touch geriatrics relying on out-of-date info, and canned soup is for the lazy.

Other food and preparation methods became rare because of warnings from government agencies.  “You shouldn’t consume raw seafood or meat of any kind,” warns the FDA. So most stopped doing so, even as steak tartare was served throughout Europe, as it had for centuries, and sashimi throughout Japan, as it had for centuries.  You’re supposed to drink cow milk and eat cereal and bread and cheese…everyday “we’re told by USDA food pyramid. So we did, even though 70 percent of the people in the world are lactose intolerant.  “Cook poultry at 350 degrees,” taught the home economics teacher.  We did and learned to make overcooked and dry meat palatable by adding to it extra extra gravy.  “White meat is healthier than dark meat,” announced the nutritionist.  So we became one of the few nations in the world to prefer white over dark, even though dark is more flavorful and moister.  (And then we make white meat better tasting by frying it or drenching it in gravy, making it even more calorie dense than its dark counterpart). Americans were being taught to distrust their immigrant heritage, to become more modern (American) and less ethnic (backward). American cuisine was narrowing palates and limiting the range of cooking methods. American cuisine was becoming a disaster.

Thesis: government meddling and the loss of immigrant heritage fucked up American cuisine.

Postmodern American Cuisine

If Modernity is about living as one imagines one would in the future, Postmodernity is about living as one imagines someone had in the past.


The Japanese, not Julia Child, saved American cuisine.

It’s the 1980s and the Japanese are on a roll. Americans are starting to think the Japanese are going to take over the world.  They show up in Manhattan to buy all sorts of vanity properties, their cars run better than American ones, and they make Americans feel lazy, and stupid. One could smell the power shift when business between Japanese and Americans was conducted not at Peter Lugar steakhouse, but in a basement level izakaya.

The growing popularity of Japanese cuisine in the US during the 80s and 90s gave Americans an opportunity to reconsider everything they’d been taught about proper cooking and proper meals.  Sure sure, there were American servicemen who loved Japanese cuisine before the preppy douchebags got to try it, but these were working class types everyone ignored, not the preppies middle-class kids emulated during the materialistic Eighties. The preppies made Japanese food cool and eating it became a sign of sophistication and high social status.

Soon Americans are watching Iron Chef Japan. Eating raw fish. Now they’re trying eel and loving it. A few even develop a taste for natto and live sea urchin.  Everything Americans were told not to do they were doing when they were eating Japanese food. For some, it was exhilarating.  Trying “weird” food became a legitimate hobby, and a new brand of foodie emerged.

By the start of the 21st century, Japanese cuisine had gone mainstream and Japanese cooking shows like Iron Chef inspired American versions of them, transforming chefs into rock stars, Ivy League graduates into line cooks working to become chefs, and cooking into a hobby instead of a chore. Sushi was no longer for Wall Street pricks and Californian champagne socialists, you were not middle-class if you didn’t eat and like sushi (even though sushi is a small portion of Japanese cuisine, and not had very often in Japan). Soon we had Japanese food for the masses: conveyer belt sushi, all you can eat sushi, even Chinese people serving (disgusting) sushi.  And as Japanese food ceased to be the new in thing, White Americans, now accustomed to trying “weird shit,” became interested in rediscovering their European roots because being White wasn’t cool anymore.  More restaurants started serving dishes that would’ve been unthinkable in the mainstream 70s, from raw oysters to bone marrow, duck hearts to steak tartare; using cooking methods, such as sous vide, that freaked out health inspectors. Underground dinner parties served beef tongue and shrimp head. Eating such dishes became a sign of sophistication and American cuisine was becoming not just an archetype of postmodern nostalgia, but also vibrant and challenging. For the first time in a long time, American palates and culinary repertoire were expanding and a new generation of American chefs wanted to show the world that there’s more to American food than McDonald’s.

Why We Eat What We Eat

Some think that the standard middle-class American cuisine is based primarily on proper nutrition (as determined by government agencies) and ethical behavior (as determined by soft science academics).  It is not.  If it were, we’d be eating crickets instead of beef for protein and we wouldn’t let ourselves get suckered by the latest health fad that confers an ingredient undeserved powers and fucks up another nation’s ecology.  Some of us would like to believe our cuisine is *proper* because it justifies our personal preferences (built on habit) and confirms our sense of self as belonging to a righteous nation. Those unhappy with status quo want to make American cuisine *proper* — nutritious and ethical (eg. localvore movement) — so we can feel like we belong to a righteous nation.

If American cuisine is, as argued earlier, built on political intrigue, social maneuvering, and economic brinksmanship, then there’s a good chance that its present is an expression of our competing political beliefs and anxiety about our socio-economic future.  Reading the food we eat as such makes it possible for us to see ourselves as tools when we drink orange juice every morning for its Vitamin C content, douchebags when we order kobe burgers for the prized fat that’s cooked off, cranks when we promote acai berries as ethical superfood, and human when we binge on McDonald’s fries.

Perhaps in the end — weary of reading all those conflicting articles about what’s healthiest and what’s more ethical and what’s better for the economy and environment — eating well has less to do with what we eat than how we explore what’s possible to eat. If only God can determine the righteousness of a nation and its citizens, the best we can do is build a spirited cuisine that challenges and expands, rather than accepts and limits, our palates and imagination.








Why Being Nice Will Kill You

From a 2008 Journal of Immunotoxicology article:

“Risk of developing certain diseases correlates with human personality.”

Specifically, the authors are matching health with coping styles, active versus passive.


Summary of four personality types, A-D, plus how each type thinks about food:

Type A: The Angry Motherfucker

  • Driven
  • Fast Paced
  • Assertive and Demanding
  • Sloppy diet, eats whatever is convenient.
  • Food as fuel.

Type B: The Stoner

  • Laid back
  • Prone to procrastination
  • Relaxed
  • Expansive diet, eats whatever tastes good.
  • Food as pleasure

Type C: The Nice One

  • Passive
  • Sensitive
  • Polite
  • Cycle of dieting and overeating
  • Food as addiction (emotional eater)

Type D: The Worrier

  • Distressed
  • Anxious
  • Fearful
  • Frequently tries strict, fad, and crash diets.
  • Food as poison (obsessed about dangers of eating this or that).

Type As are susceptible to coronary disease and heart attacks. Type Bs will die from falling off the roof while drunk and stoned at a party. Type Cs are most likely to contract autoimmune diseases. Type D, being as stressed out as Type As and as depressed as Type Cs, are fucked.

From Psyche Central, on Type C personality:

In recent years, a cluster of personality characteristics has come to be identified as the Type C personality, someone who is at heightened risk for a slew of afflictions, from colds to asthma to cancer. In contrast with the Type A person (who angers easily and has difficulty keeping feelings under wraps) and the Type B person (who has a healthier balance of emotional expressiveness), the Type C person is a suppressor, a stoic, a denier of feelings. He or she has a calm, outwardly rational, and unemotional demeanor, but also a tendency to conform to the wishes of others, a lack of assertiveness, and an inclination toward feelings of helplessness or hopelessness.

Examples: she hates football but pretends to like it to attract more men.  He doesn’t want to work the holidays but always agrees to do so with an insincere smile. She hates her haircut but won’t tell the hairdresser he fucked up because she doesn’t want to risk hurting his feelings. He doesn’t like his food but won’t complain about it until he gets home and unleashes his anger anonymously on yelp. She won’t call her husband the lazy piece of shit he is because she’s conflict adverse.  There’s a lot of quiet stewing going on here.

The above cited description of Type C can be more nuanced.  It’s not that Type C denies feelings (and thoughts), they deny specific feelings and thoughts, which in the American socio-cultural context typically means anger and hate, murder and mutilation.

Canadian physician Gabor Mate…began to notice a pattern: individuals who were unable to express anger, who didn’t seem to recognize the primacy of their own needs, and who were constantly doing for others, appeared to be the ones most susceptible to a slew of ailments, from asthma, rheumatoid arthritis, and lupus to multiple sclerosis and amyotrophic lateral sclerosis. These conditions are all autoimmune disorders. Mate claims that, when an individual engages in a long-term practice of ignoring or suppressing legitimate feelings–when he or she is just plain too nice–the immune system can become compromised and confused, learning to attack the self rather than defend it.

Again, we need more nuance, as above description makes it seem as if nice people are martyrs.  They’re not, some of them are raging narcissists who write purple prose, Albert Camus reminds us in The Fall (aka Confessions of a Nice Guy).  That tension, that dissonance between the inner narcissist and the outer martyr means there’s going to be a lot of ice cream and chocolate to medicate depression. Which is why some personality type researchers have noticed that Type C personality “is [more likely to be] a consumer of a diet high in sugar, high in saturated/trans-fats, and high in processed and refined foods.” They’re emotional eaters because they’re emotionally corrupt. More of Mate’s observations:

Emotional expression, in Mate’s view is absolutely essential because feelings serve to alert the individual to what is dangerous or unwholesome–or, conversely, to what is helpful and nourishing–so that the person can either take protective action against the thread or move toward the beneficial stimulus. If someone never gets angry, this reflects an unhealthy inability or unwillingness to defend personal integrity. Such “boundary confusion” can ultimately become a matter of life and death. If someone just cannot say no, Mate argues, his or her body will end up saying it in the form of illness or disease.

Put simply, nice people are fuck ups.

Like this.

Part II on why we train people to be nice coming soon.  In the meantime, try this: embrace your anger before it embraces you.

Application Questions vs. 9.0

Alive Juice Bar (and Dance Studio) is located in a suburban strip-mall just off of I5 exit 177 in the most socio-economically and ethnically diverse neighborhood in the Puget Sound. Customers range from CEOs to Meth Addicts, from Stepford Wives to Redneck Intellectuals, from Basic Bitches to Punk Rock Soccer Moms, Whigger Drug Dealers to Mormon Gangsters. That’s a wide range of palates to work with and to satisfy.  Alive Juice Bar is a bullshit and repression free-zone.

We want:

Manager/Sous-Chef: Have court-vision and listening range to see and hear what’s going on in entire kitchen. Put simply, know when someone is fucking up and fix the problem.  Pay depends on your negotiation and sales skills. Aims to work to become Head Chef who makes and manages menu.

Assistant: Develop the skills to become Manager/Sous-Chef so you can someday be self-sufficient and maybe, if you want, become CEO of a business like Microsoft or start a company that’ll take down a business like Microsoft.

To apply, answer questions below.   Respond by boldfacing your answer.  Like this:

Which answer do you pick?
a) This one
b) That one
c) Another one

Self-esteem assessment

What’s Plato’s Republic about?
a) Why we’re all dumbasses
b) The meaning of life
c) How to be happy


Why are you so lazy?
a) I’m not lazy.
b) I don’t have enough responsibilities.
c) I don’t care about the needs and wants of others.

Why are you so stupid?
a) I’m lazy and obedient, so I don’t ask enough questions.
b) I’m confused and bored, I don’t see the point.
c) I’m not stupid, I’m brilliant!

Why are you so smart?
a)I’m not smart, only stupid people think they’re smart
b)I’ve always worked hard and set the highest standards for myself. I took the most challenging courses and tasks and wouldn’t accept anything less than an “A” at school and at work.
c) I’m naturally smart, it’s God given.

How often do you screw up?
a) Rarely, and when I do, it’s someone else’s fault.
b) Never. Hire me and you’ll see my awesomeness.
c) All the time, I’m such a fuck up.

Why are you so lazy?
a) I daydream a lot.
b) I’m not lazy.
c) I make excuses and blame others when something goes wrong.

Why are you so stupid?
a)I don’t know what I don’t know.
b) For the last time, I’m not stupid, I’m brilliant!
c) You’re the dumbass for asking this dumbass question.  This is some fucked up shit, I’m out, motherfucker.

Why are you so emotionally fragile?
a) My parents coddle and make excuses for me
b) I didn’t have enough traumatic experiences during childhood.
c) I’m not fragile, I’m strong and brave!  Smart and hard-working too!!!


Communication Skills Assessment

Pick best sentence:
a) Would you mind bringing me some beets when you get a chance?
b)  Get beets now.
c) Hey fucktard, get your ass over there, get some beets and bring it over here.

Salesperson calls, asks “Hi, how are you doing today?” How do you respond?
a) What do you want?
b) I’m fine. How are you today?
c) I feel like shit.  I want to beat the shit out of someone.

Pick best sentence for love-text:
a) Your scintillatingly luminous presence inspires and captivates my yearning heart to take an unsolicited leap of impossible faith into the great unknown of the comfort of your arms.
b) My darling, my heart aches for your presence and to finally be in your arms
c) Let’s cuddle.

Pick best sentence for first sentence of novel:
a) Dreary black skies loomed as the violent waves crashed onto glittering rocks that have never met such punishment.
b) It was a dark and stormy night; the rain fell in torrents — except at occasional intervals, when it was checked by a violent gust of wind which swept up the streets.
c) Fucking hurricane outside knocking down trees.

Technician finally calls you back.  He asks: Hi, how are you doing today?” How do you respond?
a) I’m fine, how are you today?
b) How do I fix this problem?
c) This problem is driving me crazy.  Because of your fucked up system, I can’t get my kids to school on-time, my cat took a dump on my pillow, and my husband is a lazy piece of shit who wants a divorce.

Your partner tells you you’re lazy.  How do you respond?
a) Takes on to know one, asshole.
b) Why am I lazy?
c) You never see all the things I do for you.

Sense of Reality Assessment

Person has substance abuse problem.
a) He needs to learn to love himself more, practice self-love by loving himself and surrounding himself with those who tell him he’s lovable.
b) He needs to work harder at solving his problems.
c) He needs more money to solve the underlying financial problems that are the cause of his addiction.

What happens when school district gives middle-class high school students their own laptops?
a) Playing field is leveled, they perform almost as well as those rich privileged kids at elite private school like Lakeside.
b) They watch porn and play games on laptop while in school, no change in academic performance.
c) They perform worse, laptops make people stupid.

Who is most likely to be batshit crazy?
a) White trash girl who knows she’s White trash.
b) Middle-class suburban girl who thinks she’s high society.
c) Rich kid slumming with the hobos and peasants.

Ten young women on a trip to a faraway land and stopped and robbed.  Five are picked to be raped.  What do you think the 5 NOT PICKED are thinking?
a) Whew, at least I wasn’t raped!
b) I feel terrible for those who were raped.
c) Am I ugly?

What affect does raising teacher wages have on teacher performance?
a) They don’t perform any better or worse, people are creatures of habit
b) They perform better, money is a great motivator
c)  They perform worse, money corrupts.

How many hours a week does the CEO of Walmart work?

How many hours a week does Eminem work?
a) 100

How many hours a week does 50 Cent work?
a) 100
b) 70
c) 40

What was Eminem likely doing on random date, 2003?
a) Getting high and smacking his hoes
b) Working alone in recording studio, repeating same three lines over and over again because he demands perfection from himself.
c) Getting his dick licked by two of his dancers.

What does the CEO of Walmart do all day?
a)Figures out new ways to exploit hard workers like me.
b)Sets strategy and vision, negotiates partnerships, builds company culture, and manages supply chains to ensure consumers get what they want when they want it.
c)Recording himself banging his hot secretary.

What was Tupac Shakur most likely doing during a typical evening?
a) Reading Machiavelli’s The Prince.
b) Drinking his 40 and smacking his hoes
c) Having a threesome and some cocaine.

What was 50 Cent doing on a random Saturday night, 2006?
a) Getting fucked up his ass by his trainer, who resembles Justin Bieber
b) Working out, writing songs and negotiating business contracts.
c) Sucking your mom’s big black dick, what the fuck does this have to do with this stupid job?

Random Questions

Earthquake during math class! Big enough to topple bookshelves. Nobody is hurt, everyone is okay, just jittery. What do you, as teacher, do?
a) Stop class, act jittery and anxious because that’s how you feel.
b) Have students clean up mess and continue class as if nothing happened. Assign double amount of homework and quizzes for rest of the week.
c) Stop class, bring in school psychologist to discuss how everyone is handling the event and “post-traumatic stress disorder.”

What did Walmart founder Sam Walton drive?
a)Beat up pickup truck

The person who wrote this application:
a) Is an angry motherfucker.
b) Is batshit crazy. This is some fucked up shit.
c) Is trying to be funny. Ha ha. Ha. Right?

Frequently Asked Questions Part X

Links to FAQ I, II, III, IV, V, VI, VII, VIII, IX

General Shop Questions



Why is there a snowman in the store?
Salvaged from another store that was closing, don’t know where else to put him.

Does it have a name? 

Did owner tell my son that the snowman will bite off his penis?  

Why the hell did he do that?  He has nightmares now…
To get him to stop doing whatever he was doing. Sorry about the nightmares.

Did it work?  

How do the ordering guidelines keep costs down?

Our guidelines prevent:

  • human walls that block traffic from forming.
  • people from forgetting their order
  • people who are ready to order from having to wait on those who aren’t ready


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The guidelines also allow us to make multiple drinks at once, prepare for the next drink, and to continue prep work while customer reviews the menu. Most importantly, our system keeps employees sharp and “on-point.”

Put simply, it saves us and our customers significant time.

But doesn’t doing it this way stress out employees?
Stop projecting your incompetence and emotional fragility onto other people.  Other people are not you, other people can decide for themselves what’s stressful or not.  Finally, you’re pissing them off by not following the guidelines, which is why they’re ignoring you.

Do I have to shout out my order? 
Depends.  If all the blenders are on, yes.  If it’s quiet and someone is near you, normal voice is preferred.


Are millennials more spoiled and entitled and narcissistic than previous generations?
No, they’re not much different from their parents and grandparents and so forth.  People and cultures don’t change much, the habits and attitudes of one generation are often passed to the next.

You really think they’re not that different?
They’re not that different. It seems like they’re different because the environment has changed.


Dance Studio

Is there a dance class schedule?
Link to schedule:

How do I sign up for a class?
Meet instructor to discuss.


Is it true when owner was in kindergarten he announced to his schoolmates that Santa doesn’t exist?
That’s a rumor.

Does J Crispy still come into the store? 

How does he feel about having a drink named after him? 
Don’t know.

Is it true Alive Juice Bar has quotas on types of customers?

Why do you discriminate against customers?
Most of our employees and customers don’t want to deal with people like Stepford Wives.  A few here and there we can tolerate.


What’s wrong with them?
They never follow the ordering guidelines because they think it’s rude to not have a line, they want us to play music from like Amy Grant all fucking day, and everyone around them to smile like all the fucking time. They scare our customers and employees.  They’re annoying. Watch the movie for long answer to question:

How do you keep them out?
Bad service, play music that’ll offend them like this:

Where should they go for juice?
Bellevue.  They’ll enjoy Jujubeets.

Who is moving in next door? 
Cricket Wireless, a discount wireless phone company.

Six Years Old

I’ve been told that the second business like having a second child: the second one is tougher than the first one because you’re now watching over two who are often going in different directions.  We had twins, the clothing store that was planned, and a dance studio that wasn’t.

We *barely* made it to six years. It was close.

It’s taken us nearly a year to figure out how to use the new and much larger space effectively, to maximize efficiency and productivity.  Instead of storing inventory in the back storage (long walk), we now keep it in general public area, some of it as decor.

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Apples in attractive buckets add color to decor.  And customers can purchase them as produce.

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Customers like seeing the produce we use in our drinks.  Reminds them that we don’t use syrup.

This set-up has significantly reduced costly inventory mistakes and now we sell produce in addition to drinks and prepared foods.   Check out the deals on ginger and turmeric.

We’ve also worked with customers to improve efficiency of operations.  Our ordering guideline allows us to keep costs and wait times down while improving service to those who follow it.

Alive Juice Bar-0026.jpg

Those who don’t follow the guideline will either not be served or charged a dollar.

The guideline will help us adapt to the soon to be $15/hour minimum wage without raising prices.

We’ve also been building our prepared meals business.  Customers have been ordering customized nutritionally balanced and diverse meals to reduce their grocery expenses, to improve their diet, and to save time.

Alive Juice Bar-Juice Bar Final-0043.jpg

Chicken satay meal with 3 veggies, 5 oz of chicken, and brown rice.  Nutritionally balanced and diverse.

The dance studio, which has been losing money, we expect to be profitable by this summer, when summer camps begin.  We now only let those with established followings use the space instead of offering free rent to aspiring dance instructors to build their businesses.  It’s been difficult to find callow instructors patient and resilient enough to build their own business.  Most quit when they learn that their friends aren’t reliable and that it takes time to build a reputation and brand.

Alive Juice Bar-Juice Bar Final-0089.jpg

Bellydance w/Dahlia notes.

Clothing store is nearly ready to be opened full-time.  We’re still working on the three person changing room that’ll be used by the dance studio and clothing store.  We’ve been adding higher quality inventory to the clothing store.

Once the two new businesses are profitable, we’ll work on our next project, a bistro in SnoKing neighborhood that’ll be comparable to the best restaurants in Seattle.  We’re seeking an unusual space with high ceilings, perhaps a garage warehouse.

Selling the three businesses to fund the bistro is an option if we find the right buyer. I’m also keeping in mind that businesses owners have said that if you can handle three businesses, the fourth one and more are easy, just as with children.  The leadership skills, production systems, and work culture are developed enough for unlimited expansion.

Thanks to those who helped us get this far.  There’s still a lot of work to do.  Let’s do it!

Alive Juice Bar-Juice Bar Final-0065.jpg








Why People Hate McDonald’s

Would you work for a Fortune 500 company with the following profile:

* Has an African-American CEO
* Honored by Black Enterprise as one of the best companies for diversity at staff and corporate levels
* Provides all expense paid college credit eligible education at its business management school.
* Promotes from within and doesn’t discriminate against those without college degrees when hiring for executive level positions, including CEO.
* Invests in progressive businesses — ie. Chipotle — that raise the standard of fast-food and build green storefronts

Who that? You know the answer, title gives it away:  McDonald’s. If you feel thrown off, then we’re ready to begin.

Why People Hate McDonald’s

Top 5 reasons — qualitatively gathered — in no particular order:

1. They treat their employees like shit.
2. Their food tastes like shit.
3. They put shit in their food.
4. Their food makes people look like shit.
5. They use manipulative advertising to get kids addicted to eating shit.

All of which need to be translated, those are just codes meant to deflect attention. There’s something else going on here.  Not just projection, there’s sublimation, that “mature” defense mechanism, says Freud: when you replace urge to do something that *you* think is socially unacceptable with socially acceptable stand-in. Like Luke becoming an NFL linebacker so he doesn’t end up in jail for beating the shit out of that motherfucker.  Jenna marrying ultra-stylish Jack the hairdresser to keep Dad proud. Sam becoming a proctologist because he was raised Catholic strict.

Top 5 Reasons to Hate McDonald’s, Deconstructed and Debunked

They treat their employees like shit
Pay for non-managerial staff is comparable to what a typical hospital pays its resident MDs; similar to what the university pays its graduate student TAs and RAs ; almost as much as what a community college pays its adjunct professors to teach. (I could go on). Yet people aren’t boycotting their hospitals and schools due to employee pay and career growth opportunities.

In providing career growth opportunities, McDonald’s has most businesses — Alive Juice Bar included — beat: you can be of humble origins and degree-less and still become its CEO, as Charlie Bell (who started working at McDonald’s at 15) had.  Free education for its management trainees. One of few businesses willing to give those with no experience and skills (and the wrong color) a chance.

Their food tastes like shit.
It’s how you frame and present something.  Watch this prank: 

Summary for those who can’t watch it: pranksters pose as chefs of high end restaurant.  They serve samples of their food — McDonald’s fare, actually — at food expo.  Some who sample rave about taste and high quality of food:

The ‘Chicken McNuggets’ were neatly cut up and served by a charming young waiter, complete with tidy uniform. “Rolls around the tongue nicely, if it were wine I’d say it’s fine,” an older and presumably more experienced food critic commented.

“The structure is good, yes. Not too sticky,” said one expert about a McMuffin. Then it was onto the ‘real classics’.

“You can just tell this is a lot more pure,” came another comment from a young lady operating an organic stall.

It’s like those studies that show a painting of, say, a boy pissing on a tree. Take that painting, make two of them, date one at 1500, another at present day and attribute it to someone who doesn’t look like a painter. Most will describe the first as some Renaissance classic.  The latter as ghetto trash.  Which is it?

baroque shit

Renaissance era painting or two boys tugging on each other’s penis. A classic or kiddie porn?


Point is, we’re tools.  We’re not trained to think or to ask questions, we’re trained to respond on cue, like caged rats in an experiment:


Even though organic has nothing to do with freshness, gluten-free isn’t healthier if you’re not celiac, and grass-fed isn’t necessarily tastier, you get the idea.  Our brains exaggerate and mix and match correlations.

They put shit in their food.
A few examples: 
Earthworms (1978)
Mutant Lab Meat (2000)
Cow Eyeballs (2006)
Random Rot Preventing Chemicals (200?)

Blood libel, definition (Wiki): “accusation that Jews kidnapped and murdered children of Christians to use their blood as part of their religious rituals during Jewish holidays.”  The world may change, but human nature remains the same: we’re still mean-spirited and vindictive. About what, we’ll get to later.

Who is more dangerous, the person who created this hoax, or those who believe it?

Who is more dangerous, the person who created this hoax, or those who believe it?

Their food makes people look like shit.
You can do a lot worse at a neighborhood Greek diner or Chinese take-out or Tacqueria, where portion sizes and calorie counts are even more ridiculous.  Or at a fine-dining steakhouse like Metropolitan Grill or El Gaucho — 3,000 calories easy for someone who orders 1 entree, 1 salad, 1 drink, and a desert. Grande Frappucino plus blueberry muffin at Starbucks is 700 nutritionally deficient calories. Not saying McDonald’s Value Meals provide the balanced and diverse nutrition we try to get customers to consistently eat, they don’t. I’m just wondering why McDonald’s gets blamed for the obesity epidemic when they don’t serve anywhere near the most nutritionally appalling meals.

They use manipulative advertising to get kids addicted to eating shit.
Anthony Bourdain describes McDonald’s advertising tactics as “Black Propaganda.” (He exaggerates, but let’s work with it). And so?  Try to think of an (effective) ad that isn’t manipulative, that provides a cold, detached, balanced review of a product’s benefits and a brand’s purpose. Is there a nation that doesn’t use propaganda to control its populace?  Find me a person who isn’t manipulative and I’ll stop charging customers $1 for Better Service.

How to Figure People Out
Asking what someone likes doesn’t reveal much about the person.

“The woman I like is smart, sexy, confident, tomboy by day, sex kitten by night, looks good in either jeans or a dress…” which reveals that this guy is a fucking tool, a dull one at that.  A better way to figure out who someone is — personality and social status — and how they’ll act is to mix it up and ask what they dislike. Here’s a real life example, from an interview with an applicant:

Interviewer: What are your career goals?
Applicant: I hope to work at Woman, Infants, and Children (WIC) food stamps program.  I want to help the poor make better choices with their food stamp money.  I want to help the poor eat better.
Interviewer: What do you think about Roger’s Market?  (Roger’s is an independent grocery store in Mountlake Terrace, primarily serving low income residents.  Lots of food stamps).
Applicant: It’s disgusting, everything about it.  I try to stay away from there.
Interviewer: Then you won’t last 2 weeks working at the WIC.
Applicant: Huh?
Interviewer: You just told me you hate poor people.  If you can’t stand shopping at Roger’s, where those with food stamps shop, then how are you going to work with them on a near daily basis?

Not saying she’s insincere about her desire to help the poor eat better. Just saying this desire is driven by a conflict within herself she doesn’t understand and doesn’t want to acknowledge because it’s too painful to do so. When we cross-check this interview transcript with applicant resume and Facebook page, what emerges is a standard lower middle-class female who’s one wrong move from becoming White trash.  That’s why she spends money she doesn’t have on microbrews and listens to college radio. That’s why she goes into debt to get a bullshit degree at a bullshit college, to gain some psychological (but ephemeral) distance from the wrong side of the tracks, even at the risk of having the debt force her to stand in line for food stamps.  And it’s precisely that risk — unacknowledged but instinctively recognized — that makes her hate those she’s afraid of becoming. That’s why she expresses her repressed hatred by seeking a career that allows her to “help” those she hates, that confirms her identity as not one of them.

Why We Actually Don’t Hate McDonald’s
Hating McDonald’s is like hating your great-grandmother for being a racist.  She’s an icon for lasting this long, so you forgive her faults. McDonald’s is an American icon, and they know it, which is why they’re using sentimental ads to make you less pissed off at them, to remind you of a time when everyone, regardless of social class and race, ate at McDonald’s without guilt.

Thesis: those who hate McDonald’s don’t hate McDonald’s.  They hate McDonald’s customers. They hate the stereotype of those who regularly eat at McDonald’s. They hate poor people, and the ones afraid that they themselves will end up poor probably hate themselves too. Let’s return to the 5 reasons why people hate McDonald’s.

1. They treat their employees like shit.
2. Their food tastes like shit.
3. They put shit in their food.
4. Their food makes people look like shit.
5. They use manipulative advertising to get kids addicted to eating shit.

Above 5 is how we routinely describe the poor.  It’s the poor, the thinking goes, who get paid and treated like shit.  It’s the poor who eat food that tastes like shit; who are pathetic enough to eat food that literally is shit; who are obese; who are stupid enough to be so easily manipulated.

But we’ve been taught that it’s socially unacceptable to shit on the poor. So we displace our hate onto the biggest piece of cultural flotsam we see, the number one fast food company in the world. Calling out the Greek diner or Chinese takeout or the dive bar that serves too much alcohol is too politically problematic — these are hard working immigrants making a living by providing what people want and blaming alcohol will lead to riots.  But blaming a giant corporation for serving what people want *is* socially acceptable, a lot more so than telling your daughter she needs to lose 50 pounds.

It’s easier to blame McDonald’s for making people fat than to blame fat people for making themselves fat, *possibly* from eating at McDonald’s.  It’s more comforting: “It’s not my fault my kids are obese,” rationalizes Mom’s defense mechanism. “If we just get rid of fast food and raise wages, these people wouldn’t act as they do,” the Champagne Socialist who has never lived among non-immigrant American poor surmises. In other words, it’s more comforting to believe that we don’t control our destiny, that virtue and character don’t emerge from that struggle within, it’s simply a matter of public fucking policy.  Fix the policy and we’ll have Heaven on Earth, the thinking goes, as people wait and wait and wait for the government to get it right.

The problem isn’t McDonald’s.   McDonald’s is just providing what some people want and making McDonald’s disappear isn’t going to make a difference — none at all — because people will get what they want and what they deserve, regardless of public policy and intervening laws. The problem is us.  We’re the ones who are suspicious instead of skeptical, gullible instead of judicious, and fearful of our place in a rapidly changing society.

Nietzsche on the Monsters we fight (from Beyond Good and Evil):

“Those who fight Monsters should look to it that they themselves do not become Monsters.  And when you gaze long into the Abyss, the Abyss also gazes into you.”

And the only experience more terrifying than the abyss gazing back into you is when it offers you a Big Mac and Fries, which you then eat alone.




Alive Juice Bar Training Manual, Part II: How to Recognize Bullshit

Link to Part I, on Working With Human Nature


I. Bullshit is Everywhere
From Time magazine, 2014:


5 Things You Should Know About the Tiananmen Square Massacre

Chinese troops violently retook the square in Beijing where pro-democracy protesters had set up camp for weeks.The Tiananmen Square massacre left an unknown number dead, with some estimates in the thousands, and smothered a democratic movement. But after a quarter-century—and a thorough attempt by the Chinese government to conceal the events that unfolded that June—our collective memory is sometimes limited to not much more than an image of a man defiantly standing in front of a tank.

Imagine the massacre, what it looked like.

Now watch this video of “tank man”:

Watch the entire fucking thing you lazy piece of shit, especially if you were born before 1980. I’ll make this worth the two and a half minutes of your time, this will blow your mind.

What did you see?  Pick:

a. Brave Chinaman standing up for democracy and human rights
b. Lunatic Chinaman doing some crazy shit.

Now what did the tank do?  What the fuck did the tank do?

a. Crushed the Chinaman.
b. Tried to go around the Chinaman.

Is your bullshit detector on?  What did you see?  What did you read? Does everything make sense or do you sense dissonance between what you saw and what you read?

I saw a battalion of tanks show remarkable restraint.  Tank didn’t even react when Chinaman climbed on top of it. Now stand on the top of a police car in the US and see what happens to you.

Now read this, from Wikileaks:

“He watched the military enter the square and did not observe any mass firing of weapons into the crowds, although sporadic gunfire was heard. He said that most of the troops which entered the square were actually armed only with anti-riot gear – truncheons and wooden clubs; they were backed up by armed soldiers,” a cable from July 1989 said.

So who is full of shit, the Chinese government or Time magazine? Time fucking magazine, that’s who and this isn’t the only bullshit that gets tossed at us. Now ask yourself why nearly all Americans who followed news of this incident believed it even when there isn’t one video or photo showing systematic killing of students in the Square?  (There are only videos of riots in parts of the city, which all parties agree happened).  What makes people susceptible to believing bullshit?

(Click here if you’re interested in what really happened)

Good managers can spot bullshit.  And there’s a lot of bullshit out there — most of it is bullshit — people’s delusions about themselves and others count as bullshit too. Spot bullshit by relying more on a person’s actions and the results of their actions, less on what a person says. Words are meaningless until backed by action and results.

II. Why People are Full of Shit

You can learn a lot about a person by noting what type of bullshit he believes in. A few years back there was a report on the news about a pitbulls killing a boxer at a Seattle dog park. Description of pitbulls’ owners, from Mountlake Terrace News:

The couple is described as a heavily tattoo (sic) man in his 20’s and a female 5’6 190 lbs late in her 20’s with three pit bulls.

(Identified as White in another description).

In other words, whiggers.  Yes yes, it makes sense, so much sense…

Except it didn’t to those who paid attention to the improbability of some of the details of the report. Which you’re not likely to do if you secretly hate whiggers and anything associated with them (like niggers). At any rate, it turned out to be a hoax, a bullshit report that led to hysteria and two weeks worth of copycat bullshit reports of pitbulls throughout Puget Sound region mauling this dog and that dog while their whigger owners stood there laughing.

Point is, people will believe that which confirms their reality.  And not believe that which challenges their identity.  That’s why there’s so much bullshit, why people lie to themselves and to others.

Good managers are adept at recognizing and managing employee and customer realities and identities. The self-described “nice girl” will find it difficult to recognize her inconsiderate behavior and if she does, will excuse it or blame others.  The guy who thinks he’s funny won’t notice that nobody is laughing at his jokes.  The customer who thinks he’s being polite when he doesn’t tell employee that there’s something wrong with a product won’t realize that he’s a cowardly narcissist who is hurting the business by not letting anyone know.

III. How to Detect Bullshit 

Deflection instead of taking responsibility.  If you point out to employee that he did something wrong and he responds with: “Oh I usually do it right I just messed up that one time,” he’s full of shit and will make that same mistake again.

Anyone who is wordy is full of shit.  They’re like students answering short essay questions.  The ones who know the answer get to the point and give the correct answer with precision and alacrity. Those who don’t know guess this and that in hopes of getting partial credit.  Never trust someone who rambles, who can’t stick to a topic.

Anyone who uses a lot of jargon is full of shit.  Jargon is meant to intimidate and confuse so you don’t call them out on their bullshit.

Those who name-drop are full of shit. Also used to intimidate.

Changing the topic means there’s bullshit.

Blaming others and making excuses means there’s bullshit. This one happens all the time.

Gift giving can be a sign of bullshit to come or to cover/make up for.  Dad buys daughter new car because he feels guilty about divorcing her mom.  Girl gives super nice but too nice boyfriend really good blowjob before breaking up with him the next day. Giving a compliment to fish for a compliment.  Telling spouse you love her after losing a month’s worth of salary at the casino.

Those who fish for compliments, who are addicted to praise and affirmation, are full of shit.  To feed their addiction, they give bullshit compliments to other people in hopes of favor returned.  Which creates a fake world of meaningless words.

We’ll keep adding to this list.  In the meantime, train yourself to spot signs of bullshit and how to translate what someone is really saying by focusing on their actions.


“Happy Birthday, Love you Dad!”
Translation: “I love you because I seek your affirmation that I’m a good daughter. But I don’t love you enough to plan how I’m going to take care of you when turn geriatric. Your affirmation isn’t worth that much trouble.”

Note: Love is an action, not a feeling.  Love is communicated through words when there’s little or no action.

“Honey, I got your dry cleaning!”
Translation: “Take me to this show and dinner and then play with my pussy for long time when we get home. I earned it.”

Note: Fishing for acknowledgement is one of the lowest forms of emotional manipulation. It suggests score keeping, which is impossible to maintain if one wants a healthy relaltionship.

Next in Part III, we’ll consider scenarios on how to best work with customers and employees.